Fort Worth women are making headlines daily as business owners, entrepreneurs, top management officers, and political leaders. So, here at Fort Worth Woman, we are selecting one of our city’s shining stars each month. These are the movers and shakers you need to know, and we are proud to honor their accomplishments as our WOMEN OF THE MONTH.

Michelle Willingham

Financial Advisor with Edward Jones

I suddenly was having to get out and meet so many people, walk all over town, knock on peoples’ doors, and find clients in any way that I could. I was hell-bent that I was going to do this and make this work.

Meet March’s Fort Worth Woman!

This month is Women’s History Month so it is all too fitting to honor someone who is continuing to pave the way. Michelle Willingham is a driven woman in the very male-dominated career of Financial Advising who has a courageous spirit driving her forward. She has found a niche for herself by creating the perfect balance of being both personable as well as successful. Michelle has created a client base by being who she is, not by intimidating others and she’s also an example of providing good to others as a way to achieve success, while supporting other women along the way.

Michelle is originally from Toledo, Ohio but when she married a Fort Worth Marine, she knew she wasn’t leaving this city. Now, after 21 years, the couple have raised three sons ages 28, 23, and 19. As they raised their children, Michelle worked in the banking world for a total of ten years and continually attended a networking group through the HEB Chamber of Commerce. At the end of one of the meetings, she was recruited by an Edward Jones Financial Advisor. This advisor was absolutely persistent on her recruitment for three years before she could even dream about the idea of starting off on a new career.

By this point in her life, Michelle had just reached her ten year anniversary with the bank and was starting to realize that there was not the high level of future growth that she wanted for herself. Michelle then knew that starting out on her own as a Financial Advisor with Edward Jones, as scary as that sounded, was where her heart was leading her. “It was hard in the very beginning because I was building this practice from the ground up,” she said. “I suddenly was having to get out and meet so many people, walk all over town, knock on peoples’ doors, and find clients in any way that I could.” Michelle’s spirit of entrepreneurship persisted, “I was hell-bent that I was going to do this and make this work,” she said.

Visiting with a financial advisor can typically feel very intimidating because people are worried about a feeling of judgment. This is where Michelle stands out in her role. “I always try to not only encourage my clients, but I let them know that understanding the reality of where they are not is what will help us create the next steps to move forward. I create a fully judgment-free zone which leaves us open for growth,” Michelle emphasized, “I am relational and take an interest in what my clients have or have not been doing for their financial future. I figure out a plan starting at where they are now now with an end goal of where they want to be.”

 As of today, Michelle has been with Edward Jones for five years and has built her own client base. “I can remember the first time a client gave me a referral to their friends and family. That is when I knew this was working and I was making it.” Michelle says her motivation comes from a combination of her family and her clients. “I have three kids and I want to be a good example for them. I want to show them that hard work and persistence pays off,” she says, “then it’s also gratifying to me when I can see someone who came in here, planned with me, and we not only together created a goal but we achieved it.”

I partner together with my clients to help them with goals like:

  • Retirement planning: both savings and income strategies to maximize your retirement benefits
  • Saving for college
  • Saving to pay off your home
  • Estate Strategies
  • Insurance and Annuities

Amidst her career success, Michelle reflected not only on her goals, but where she originally started: at a networking event. The appreciation for being connected with the right people at the right time propelled her to create a Professional Women’s Networking Group right in her own office. “I created this group so that local women would have a safe place to come to where they could bounce ideas off of one another, build relationships, refer to one another, and help each other grow their businesses. We support each other through and through and have found a way to build each other up in the process. This group meets twice a month in Michelle’s office on the second and fourth Thursdays of the month. E-mail if you’d like to be included!

 When asked why Michelle loves Fort Worth, she said, “There is always something to do in this city. Anyone can escape the day to day chaos and go to downtown Fort Worth and feel like they are on vacation somewhere else”. She feels that there is so much variety in the experiences that are possible which is made even better by the fact that the people here are genuinely good. “I married a Fort Worth man and throughout the years, even though I’m not from here, I feel like it and that feels like home.”

 Michelle described her impact as a business woman as bold– a leader, brave, and empowering. “My career role is very male-dominated. Some women come to me because they feel they can’t go to their husband’s financial advisor. Women seem to realize in their first visit that this is not scary. They can talk to someone like me who understands them and they then feel empowered for their future.” As women, we tend to be hard on ourselves. We know what we’re up against but we also need to remember that we know what we’re doing. In watching Michelle’s example, it’s time for all of us to be bold in the chasing of our dreams.

Thank you Michelle for your dedication for success and inspiration to never give up! It’s people like you who continue to inspire young girls and ignite fire within us all. Celebrate Women’s History Month by getting your financial goals in check! Become your own boss lady, take the family on a vacation, pay off your home, or treat yourself to that spa day you know you need. 

To start your financial planning today:

  1. Call Michelle Willingham to set up appointment at 817-337-0723.
  2. Allow an hour for first meeting and know there will be a follow-up meeting.
  3. You’ll then receive an individualized (monthly, quarterly, annual) financial plan where you choose how you’d like to be contacted about your progress.

Want to discover past features?


Michelle, aka @fortworthwoman, is a teacher turned counselor turned mommy turned entrepreneur.

Michelle has a passion for connecting, encouraging and informing about the good happening in our city. The good people, events, food, stores, entrepreneurs, and good deeds are her focus. She has created a niche for herself by using social media as a native marketing tool that has created meaningful exposure for local businesses in Fort Worth to a wide but very particular local audience.

Lauren Losack

Lauren is a Strategic Communication Major at TCU with a minor in being a “busy bee”. As an intern for the Fort Worth Woman, Lauren enjoys meeting new people and trying all the food this city has to offer!