ANNOUNCING THE WOMAN OF THE MONTH
Fort Worth women are making headlines daily as business owners, entrepreneurs, top management officers, and political leaders. So, here at Fort Worth Woman, we are selecting one of our city’s shining stars each month. These are the movers and shakers you need to know, and we are proud to honor their accomplishments as our WOMEN OF THE MONTH.
VP Sales & Marketing
Meet January’s Woman of the Month! Elise Kensinger is a Coloradan who found herself happily stuck in the Lone Star State. She currently resides here in Fort Worth with her boyfriend and their beloved four legged friend, Lulu. She is a 2013 Horned Frog graduate where she earned her Bachelor of Science Degree in Advertising and Public Relations. During her time at TCU, she also played for the Women’s Division One Soccer Team – Go Frogs!
With Colorado roots, it’s only natural that Elise is an avid lover of the outdoors and cherishes time in nature. She believes that our experiences make up the people we are and is a forever student of this beautiful yet crazy world in which we live. Elise currently practices energy healing and is a Usui Shiki Ryoho Reiki Master and studies the philosophy of Feng Shui. Philanthropic efforts are also near and dear to her heart which is something her grandmother instilled in her from an early age. Given her background with TCU, the Junior League of Fort Worth, the SteerFW Key Holders Cohort, Leadership Fort Worth’s LeadingEDGE Program, and her participation on the Board of Directors of Board Build, no matter what she is doing or where she is working, Elise places an emphasis on maintaining a sense of both teamwork and philanthropy.
With over eight years of marketing and consulting experience under her belt, she now runs the Sales and the Marketing Division of 4C Capital Custom Cabinets and Countertops here in Fort Worth. 4C specializes in custom millwork for both residential and commercial spaces. While out in Fort Worth with her boyfriend recently, “4C started out as an idea over a couple of beers after a long day and in less than a year, the dream has become a reality,” Elise stated. These two set out to not just create a simple product, but to create a brand that was determined to stand out from the crowd in regards to quality. “We found that in our construction experience, cabinets were often too expensive, not the best quality, and the timeline was just too long. The old saying goes, ‘If you want something done right, you do it yourself’..then build a really great team around you to support your dream” Elise added. A few beers, a few ideas, and an action plan later, this duo began to move forward. In a short amount of time, 4C has grown out of a garage and in to a full workshop with its own showroom. The Showroom will officially be open in 2021 (exact date TBD).
The goal of 4C Capital Custom Cabinets and Countertops is to hear your dream and help you bring it to life. The boundaries of what they can create are truly limitless and their quality is unmatched. Elise finds herself motivated by people. “I believe in creating more value than I consume on a daily basis and all ships rise in high tides. Being a part of one’s community is about being a part of something bigger than one’s self; therefore, it is our job to help where we can” she stated. Her beliefs shine through from the first consult with the 4C team all the way to install day. Elise and her team know how to take a mumbled mess of ideas (speaking from personal experience here), elegantly place it together in to a carpentry project, and install the piece or pieces in a way that make you feel like you were a part of the process the entire time. It’s like they are able to pull the ideas straight from your brain and install it in your home or building in a way that feels like it was meant to be there all along.
What Elise loves about our city of Fort Worth is literally ‘everything’. She asked, “What is there not to love? Fort Worth is a community that embraces giving and supporting one another. It is a community full of individuals that ask, ‘What can I do to support you?’ and mean it.” She feels that Cowtown is a city rich in culture, thrives in tradition, and offers a sense of belonging, even if you’re originally from out of town.
Her word for her impact as a businesswoman on our city is all too fitting for the kind of person she is. Elise described herself as optimistic. She believes that “the glass is always half full and the best is yet to come. Problems are merely learning opportunities.” This description is the epitome of the growth that has already occurred for 4C Capitol Custom Cabinets and Countertops and is bound to continue in their future. From initial idea to exponential growth, this company isn’t slowing down any time soon and neither are their ideas of ways to change both residential homes and local commercial spaces. Before we know it, every favorite spot in Fort Worth will find itself touched by the talent found at 4C.
To contact Elise, schedule your upcoming project with this incredible company, or schedule a time to pop by the new showroom e-mail Elise@4ccabinets.com. You can also learn more at www.4ccabinets.com or can follow along on their Instagram page @4c_cabinets.
Michelle has a passion for connecting, encouraging and informing about the good happening in our city. The good people, events, food, stores, entrepreneurs, and good deeds are her focus. She has created a niche for herself by using social media as a native marketing tool that has created meaningful exposure for local businesses in Fort Worth to a wide but very particular local audience.