Heist Academy – Where Your Mind Matters Most

” Teaching athletes how to train their minds and bodies with purpose so that they can achieve their goals and become all they were born to be. “

TCU vs UTSA volleyball at Moody Coliseum in Dallas, Texas on September 18, 2015. (Photo by/Sharon Ellman)

Heist Academy, founded by TCU Alum Alexia Heist, is on a mission to help athletes become all they were born to be. Most athletes focus solely on the physical part of training, but if they can learn how to connect their mind to their body, learn how to push themselves, breathe, encourage themselves, and love themselves, they will become better humans and better athletes. We believe that your Mind. Matters. Most. ™


“Sports are 90% mental and 10% physical”

Are athletes today, no matter the age, allocating the proper amount of time to visualize what sets them apart from the rest? 

As an athlete, from the time you start playing a sport, you begin to train your body hard – from sprints to box jumps, intense weight lifting programs to endurance training. When you train your muscles, they get stronger, allowing you to physically perform better. However, for many athletes, it isn’t until they reach a high level of competition that they start to train their mind. It simply doesn’t make sense…

Oftentimes, the parts that equals 90% of the equation, are expected to be learned. The tools that are needed in order to successfully handle pressure, playing time or lack thereof, injuries, tough coaches and parents, issues with teammates, body image, etc. are simply not addressed and taught from a young age.

We are here to change that. At Heist Academy, our goal is to help athletes learn how to strengthen their minds and become more mindful by teaching them skills that will allow them to combat all of the tough things that both life and sports throw their way.

Through Mindset Coaching, athletes are taught how to use their mind to take them to the next level, both as a person and as an athlete. By learning how to incorporate breathing into their life, how to turn road blocks into opportunities, the art of visualization and meditation, positive affirmations, goal setting, and many other things, they are able to conquer all that is thrown their way.

Heist Academy Offerings

Mindset Coaching (Team & Individual)

Most athletes train their bodies but few train their mind. At Heist Academy, we help athletes learn how to train their brain for success. Heist Academy offers one-on-one and group training to help individual athletes or teams learn how to strengthen their mind so that they can handle all that life and sports throw their way.

Speaking Engagements

Are you looking for someone to speak at your next event or banquet? We would love to get the chance to talk to you or your team on how you can achieve your goals, no matter how big they may be. Topics can range from Mind Training + Mindfulness, Volleyball, Balancing School and Sports, Returning from Injury, or Alexia’s Story.


Whether you are looking for a Mind Training + Mindfulness camp or volleyball skills and drills, Heist Academy is here for you. We will work together with you to create custom lessons that are tailored to your goals and vision.

Volleyball Lessons

Volleyball shouldn’t be complicated. Learning proper technique at an early age is crucial to success. Heist Academy is here to help build a solid foundation so that every athlete can take their game to the next level.


TCU vs West Virginia University volleyball at The Rec Center on the campus of Texas Christian University in Fort Worth, Texas on November 27, 2015. (Photo by/Sharon Ellman)

About Heist Academy Founder, Alexia Heist Alexia was born and raised in El Paso, Texas, but currently calls Fort Worth home. She graduated from TCU with a degree in Marketing from the Neeley School of Business. While at TCU, she became the first three-sport athlete in university history, lettering in indoor volleyball, beach volleyball and golf.

Alexia has always been passionate about sports. She recalls learning mindfulness techniques at an early age from her father, and she channeled that mental strength to compete at the highest of levels. Alexia believes that in order to be successful in sports and in life, you must not only train your body, but your mind as well. That is why she started Heist Academy.

In her free time, she enjoys running, doing yoga, playing golf, reading, and cooking

You can connect with Heist Academy (@heistacademy) on InstagramTwitterFacebook, or at https://heistacademy.com.

Michelle Miles

Michelle Miles


Michelle, aka @fortworthwoman, is a teacher turned counselor turned mommy turned entrepreneur.

Michelle has a passion for connecting, encouraging and informing about the good happening in our city. The good people, events, food, stores, entrepreneurs, and good deeds are her focus. She has created a niche for herself by using social media as a native marketing tool that has created meaningful exposure for local businesses in Fort Worth to a wide but very particular local audience.

Fort Worth Woman

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